Q2 2026 13F · SEC CIK 2031123

Cannon Financial Strategists, Inc.

Wealth managerFiled 2026-08-07 for Q2 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $878.5M
Reported positions: 133
Holdings vs S&P 500, 3 yrs: —
Assets under management: $1.7B

Cannon Financial Strategists, Inc. is a wealth manager that reported 133 positions worth $878.5M in its Q2 2026 13F, filed 2026-08-07. Its largest holdings were Dfa Dimensional Intl Core Equit (DFIC, 15.3%), Spdr Series Trust (SLYV, 12.4%), Spdr Series Trust (SPYG, 12.4%).

Cannon Financial Strategists, Inc. holdings largest 50 of 133 positions.

Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Cannon Financial Strategists, Inc. 13F holdings
Stock	% of 13F value	Q1 2026	Shares	Share change	Reported value
DFICDfa Dimensional Intl Core Equit	15.3%	16.1%	3,603,650	+4.3%	$134.3M
SLYVSpdr Series Trust	12.4%	12.5%	1,001,138	-0.7%	$109.2M
SPYGSpdr Series Trust	12.4%	11.4%	914,234	+3.5%	$108.8M
AVLVAmerican Centy Tr ETF Avantis U S Large	11.7%	12.0%	1,130,339	+0.0%	$103.1M
BIVVanguard Bd Index Fds	6.1%	6.7%	696,561	+5.9%	$53.4M
VUGVanguard Indx Fd	3.9%	3.8%	395,858	+501.9%	$34.1M
SPIPSpdr Series Trust	3.6%	3.9%	1,228,789	+6.6%	$31.6M
AVEMAmerican Centy ETF Tr	3.5%	3.6%	321,733	-4.2%	$31.0M
VTIVanguard Index Fds	3.0%	3.0%	71,573	+1.6%	$26.5M
AVDEAvantis International Equity ETF	2.7%	2.9%	269,845	+2.9%	$24.1M
EMBIshares Tr	2.2%	2.3%	197,737	+4.7%	$19.1M
CGCBCapital Grp Fixed Incm ETF T	2.0%	2.4%	671,881	-4.3%	$17.6M
VIOVVanguard S&p Small-Cap 600 Value ETF	1.9%	2.0%	145,840	-2.2%	$17.1M
USRTIshares Tr	1.6%	1.6%	212,247	+1.5%	$14.1M
ICSHIshares Tr	1.1%	1.5%	186,598	-17.9%	$9.4M
SPTMSpdr Series Trust	1.0%	1.0%	96,238	-0.1%	$8.7M
CGMUCapital Grp Fixed Incm ETF T	1.0%	0.5%	305,784	+105.3%	$8.4M
VBRVanguard Small Cap Value ETF	1.0%	1.0%	34,527	+1.7%	$8.4M
ISTBIshares Tr	0.6%	0.7%	103,207	+1.1%	$5.0M
KOCoca Cola Co	0.5%	0.6%	55,185	+0.0%	$4.5M
DFAXDimensional World Ex U.s. Core	0.5%	0.5%	109,286	-1.0%	$4.0M
TMBThornburg ETF Tr	0.4%	—	153,054	—	$3.9M
VLUEIshares	0.4%	0.4%	18,831	+0.3%	$3.8M
CGSMCapital Grp Fixed Incm ETF T	0.4%	—	136,919	—	$3.6M
IVVIshares Core S&p 500 ETF	0.4%	0.4%	4,339	-0.2%	$3.2M
VTEBVanguard Tx Ex Bd	0.4%	0.4%	62,715	+7.6%	$3.2M
FIXDFirst Tr Exchng Traded Fd Vi	0.4%	0.4%	72,459	+5.2%	$3.2M
IMTBIshares Tr	0.4%	0.2%	72,412	+167.0%	$3.2M
VOOVanguard S&p 500 ETF	0.3%	0.3%	4,216	+0.2%	$2.9M
CGSDCapital Grp Fixed Incm ETF T	0.3%	0.3%	111,085	+42.8%	$2.9M
TIPiShares TIPS Bond ETF	0.3%	0.2%	25,506	+62.1%	$2.8M
DFAEDimensional ETF Trust	0.3%	0.3%	68,644	-3.4%	$2.8M
MUBIshares National Muni Bond ETF	0.3%	0.4%	25,325	-11.6%	$2.7M
MSFTMicrosoft Corp	0.3%	—	6,831	—	$2.5M
IWFIshares Russell 1000 Growth ETF	0.3%	0.3%	19,871	+282.4%	$2.5M
BRK-BBerkshire Hathaway Inc Del	0.3%	0.3%	4,755	+0.0%	$2.4M
EFGIshares Tr	0.3%	0.3%	18,940	-0.8%	$2.4M
SPYSpdr S&p 500 ETF Tr	0.3%	0.3%	2,952	-5.1%	$2.2M
ABBVAbbvie Inc	0.2%	—	8,369	—	$2.1M
VXUSVanguard Star Fds Vanguard Total Intl St	0.2%	0.2%	22,838	-0.1%	$2.0M
DFLVDimensional ETF Trust	0.2%	0.2%	46,722	+0.4%	$1.8M
SOSouthern Co.	0.2%	0.2%	17,067	-7.3%	$1.6M
VEAVanguard Tax-Managed Fds	0.2%	0.2%	22,528	+8.8%	$1.6M
IBTGIshares Tr	0.2%	0.2%	63,514	+0.6%	$1.5M
IBTHIshares Tr	0.2%	0.2%	64,967	+0.6%	$1.5M
IBDSIshares Tr	0.2%	0.2%	58,868	+0.7%	$1.4M
AAPLApple Inc	0.2%	0.1%	4,898	+10.0%	$1.4M
HDHome Depot Inc Com	0.2%	0.2%	3,793	-0.1%	$1.3M
SPDWSPDR Portfolio Developed World	0.1%	0.1%	24,362	+0.1%	$1.2M
VTVVanguard Value ETF	0.1%	0.1%	5,631	+0.7%	$1.2M

What Cannon Financial Strategists, Inc. bought and sold in Q2 2026, against Q1 2026.

New positions

Q1 2026's filing was too long to tell new positions apart.

Share counts compared with the Q1 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +20.5% /yr; S&P 500 +20.1%
3 years: —
5 years: —

A portfolio of the filer's 20 largest 13F positions, weighted by value and rebuilt each quarter on the day the filing became public. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q2 2026	$878.5M	133
Q1 2026	$760.8M	109
Q4 2025	$719.3M	100
Q3 2025	$698.8M	104
Q2 2025	$633.1M	100
Q1 2025	$582.5M	96
Q4 2024	$583.3M	96
Q3 2024	$572.1M	98
Q2 2024	$524.4M	92

Questions about Cannon Financial Strategists, Inc.'s portfolio

What stocks does Cannon Financial Strategists, Inc. own?

Cannon Financial Strategists, Inc.'s latest 13F, for Q2 2026 and filed Aug 7, 2026, lists 133 positions worth $878.5M. The largest are Dfa Dimensional Intl Core Equit (DFIC) at 15.3%, Spdr Series Trust (SLYV) at 12.4%, Spdr Series Trust (SPYG) at 12.4%, American Centy Tr ETF Avantis U S Large (AVLV) at 11.7% and Vanguard Bd Index Fds (BIV) at 6.1%.

What did Cannon Financial Strategists, Inc. buy last quarter?

In Q2 2026, Cannon Financial Strategists, Inc. added Vanguard Indx Fd (VUG) (+501.9% shares), Ishares Russell 1000 Growth ETF (IWF) (+282.4% shares) and Ishares Tr (IMTB) (+167.0% shares), compared with its Q1 2026 filing.

What did Cannon Financial Strategists, Inc. sell last quarter?

In Q2 2026, Cannon Financial Strategists, Inc. cut from its top 50 Schwab Strategic Tr (SCHJ), cut from its top 50 Exxon Mobil Corp (XOM), cut from its top 50 Procter & Gamble Co Com (PG), cut from its top 50 Vanguard Intl Equity Index F (VWO), Ishares Tr (ICSH) (-17.9% shares), Ishares National Muni Bond ETF (MUB) (-11.6% shares) and Southern Co. (SO) (-7.3% shares), compared with its Q1 2026 filing.

When is Cannon Financial Strategists, Inc.'s next 13F filing due?

13F filings are due 45 days after each quarter ends. Cannon Financial Strategists, Inc.'s filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.

How much money does Cannon Financial Strategists, Inc. manage?

Cannon Financial Strategists, Inc. reported $1.7B of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $878.5M.