Q2 2026 13F · SEC CIK 1428793

First Heartland Consultants, Inc.

Wealth managerFiled 2026-07-08 for Q2 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $1.5B
Reported positions: 589
Top holdings a year, 3 yrs: +13.1%
Assets under management: $2.1B

First Heartland Consultants, Inc. is a wealth manager that reported 589 positions worth $1.5B in its Q2 2026 13F, filed 2026-07-08. Its largest holdings were Spdr Series Trust (SPLG, 3.9%), Aptus Collared Investment Opp ETF (ACIO, 3.5%), Invesco Qqq Tr (QQQ, 2.9%). A portfolio copying its top holdings returned 13.1% a year over the last 3 years, against 20.4% for the S&P 500.

First Heartland Consultants, Inc. holdings largest 50 of 589 positions.

Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

First Heartland Consultants, Inc. 13F holdings
Stock	% of 13F value	Q1 2026	Shares	Share change	Reported value
SPLGSpdr Series Trust	3.9%	3.5%	683,011	+13.0%	$60.0M
ACIOAptus Collared Investment Opp ETF	3.5%	3.5%	1,157,430	+5.5%	$53.4M
QQQInvesco Qqq Tr	2.9%	2.7%	61,101	+0.5%	$45.0M
RDVYFirst Trust Rising Dividend Achievers Et	2.6%	2.5%	488,517	+1.6%	$39.6M
SPDWSPDR Portfolio Developed World	2.4%	2.6%	743,181	+1.3%	$37.4M
SPYSpdr S&p 500 ETF Tr	2.0%	1.9%	42,275	+11.8%	$31.6M
DRSKETF Ser Solutions	2.0%	2.1%	1,085,759	+9.9%	$31.2M
SPYGSpdr Series Trust	2.0%	1.8%	257,653	+8.2%	$30.7M
SPYVSpdr Series Trust	1.8%	1.8%	463,488	+10.7%	$28.2M
FRDMEa Series Trust	1.6%	1.6%	335,216	-14.3%	$24.4M
PYLDPimco Multisector Bond Active Exchange-T	1.5%	1.8%	889,771	+0.1%	$23.6M
FTCBFirst Tr Exchange-Traded Fd	1.3%	1.5%	991,947	+3.4%	$20.7M
IVWIshares	1.3%	1.6%	144,706	-19.5%	$19.9M
CGDVCapital Group Dividend Value ETF	1.3%	1.3%	397,262	+1.1%	$19.6M
EEMIshares	1.2%	1.1%	274,373	+12.8%	$18.8M
BSVVanguard Bd Index Fds Vanguard Short Ter	1.2%	2.0%	228,811	-30.7%	$17.8M
GRNYFundstrat Granny Sht US Lg Cp ETF	1.2%	1.2%	644,409	+1.6%	$17.8M
VUGVanguard Indx Fd	1.1%	1.2%	202,854	+487.7%	$17.5M
VOOVanguard S&p 500 ETF	1.1%	1.1%	24,663	+4.0%	$16.9M
MINTPimco ETF Tr	1.1%	1.3%	163,225	-4.2%	$16.5M
VTVVanguard Value ETF	1.0%	1.1%	68,578	-2.5%	$14.9M
AAPLApple Inc	0.9%	1.0%	50,235	-2.5%	$14.5M
UCONFirst Tr Exchng Traded Fd Vi	0.9%	1.1%	577,736	+1.2%	$14.4M
OSCVETF Ser Solutions	0.9%	1.7%	340,127	-38.4%	$14.3M
NVDANvidia Corporation Com	0.9%	1.0%	70,254	-4.1%	$14.1M
GRIDFirst Tr Exchange-Traded Fd	0.9%	0.9%	72,417	+0.1%	$13.9M
VEAVanguard Tax-Managed Fds	0.9%	1.0%	194,806	-1.6%	$13.9M
IWMIshares	0.9%	—	44,558	—	$13.4M
IVVIshares Core S&p 500 ETF	0.9%	0.7%	17,602	+30.5%	$13.2M
PTRBPgim ETF Tr	0.8%	1.0%	312,147	+1.1%	$12.9M
VTIVanguard Index Fds	0.8%	0.8%	33,474	+7.8%	$12.4M
CGICCapital Group International	0.8%	1.0%	333,462	-16.8%	$12.1M
DIAState Street Spdr Dow Jones Industrial A	0.8%	1.0%	22,924	-17.3%	$12.0M
AMZNAmazon Com Inc Com	0.7%	0.7%	46,661	-0.3%	$11.1M
PSCPrincipal US	0.7%	—	150,760	—	$10.6M
SCIOFirst Tr Exchange-Traded Fd	0.7%	0.8%	500,173	-2.7%	$10.3M
RLYSsga Active ETF Tr	0.7%	0.8%	297,150	-0.1%	$10.3M
GRNJTidal Trust III	0.6%	0.5%	315,578	+10.1%	$9.9M
FESMFidelity Covington Trust	0.6%	—	196,379	—	$9.8M
DYNFIshares U.s. Equity Factor Rotation Acti	0.6%	0.6%	140,994	-0.2%	$9.6M
SDVYFirst Tr Exchange-Traded Fd	0.6%	0.6%	216,902	+5.0%	$9.4M
QSPTFirst Tr Exchng Traded Fd Vi	0.6%	0.7%	267,225	-5.0%	$9.3M
BNDXVanguard Charlotte Fds	0.6%	0.7%	190,113	+2.3%	$9.2M
FLGVFranklin Templeton ETF Tr	0.6%	0.7%	448,314	+3.6%	$9.1M
IJSIShares S&P Small Cap 600 Value	0.6%	—	63,826	—	$8.7M
BRK-BBerkshire Hathaway Inc Del	0.5%	0.6%	16,888	-0.2%	$8.5M
FDMOFidelity Covington Trust	0.5%	0.6%	83,981	-9.8%	$8.3M
FMBFirst Tr Exch Traded Fd III	0.5%	0.6%	158,769	+9.4%	$8.2M
SHYiShs Lehman 1-3Tsy	0.5%	0.6%	94,638	+2.7%	$7.8M
QQQMInvesco Nasdaq 100 ETF	0.5%	—	25,461	—	$7.7M

What First Heartland Consultants, Inc. bought and sold in Q2 2026, against Q1 2026.

New positions

Q1 2026's filing was too long to tell new positions apart.

Share counts compared with the Q1 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +15.9% /yr; S&P 500 +20.1%
3 years: +13.1% /yr; S&P 500 +20.4%
5 years: +7.6% /yr; S&P 500 +11.6%

A portfolio of the filer's 20 largest 13F positions, weighted by value and rebuilt each quarter on the day the filing became public. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q2 2026	$1.5B	589
Q1 2026	$1.3B	523
Q4 2025	$1.3B	533
Q3 2025	$1.2B	523
Q2 2025	$1.1B	503
Q1 2025	$969.0M	439
Q4 2024	$975.0M	448
Q3 2024	$930.0M	453
Q2 2024	$1.4B	445
Q1 2024	$963.4M	422
Q4 2023	$829.3M	356
Q3 2023	$793.4M	378

Questions about First Heartland Consultants, Inc.'s portfolio

What stocks does First Heartland Consultants, Inc. own?

First Heartland Consultants, Inc.'s latest 13F, for Q2 2026 and filed Jul 8, 2026, lists 589 positions worth $1.5B. The largest are Spdr Series Trust (SPLG) at 3.9%, Aptus Collared Investment Opp ETF (ACIO) at 3.5%, Invesco Qqq Tr (QQQ) at 2.9%, First Trust Rising Dividend Achievers Et (RDVY) at 2.6% and SPDR Portfolio Developed World (SPDW) at 2.4%.

What did First Heartland Consultants, Inc. buy last quarter?

In Q2 2026, First Heartland Consultants, Inc. added Vanguard Indx Fd (VUG) (+487.7% shares), Ishares Core S&p 500 ETF (IVV) (+30.5% shares) and Spdr Series Trust (SPLG) (+13.0% shares), compared with its Q1 2026 filing.

What did First Heartland Consultants, Inc. sell last quarter?

In Q2 2026, First Heartland Consultants, Inc. cut from its top 50 Bny Mellon ETF Trust (BKAG), cut from its top 50 Vanguard Bd Index Fds (BIV), cut from its top 50 Ft Vest Nasdaq-100 Conservative Buffer E (QCAP), cut from its top 50 Vanguard Star Fds Vanguard Total Intl St (VXUS), cut from its top 50 Rbb Fd Inc (TBIL), ETF Ser Solutions (OSCV) (-38.4% shares), Vanguard Bd Index Fds Vanguard Short Ter (BSV) (-30.7% shares) and Ishares (IVW) (-19.5% shares), compared with its Q1 2026 filing.

How has First Heartland Consultants, Inc.'s portfolio performed?

A portfolio copying First Heartland Consultants, Inc.'s 20 largest 13F holdings each quarter, from the day each filing was public, returned +13.1% a year over the last 3 years, against +20.4% for the S&P 500. Over 1 year: +15.9% against +20.1%. Over 5 years: +7.6% a year against +11.6%.

When is First Heartland Consultants, Inc.'s next 13F filing due?

13F filings are due 45 days after each quarter ends. First Heartland Consultants, Inc.'s filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.

How much money does First Heartland Consultants, Inc. manage?

First Heartland Consultants, Inc. reported $2.1B of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $1.5B.