Q3 2026 13F · SEC CIK 2106311

Fortune Financial Group, Inc.

Wealth managerFiled 2026-10-22 for Q3 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $112.2M
Reported positions: 88
Holdings vs S&P 500, 3 yrs: —
Assets under management: $141.0M

Fortune Financial Group, Inc. is a wealth manager that reported 88 positions worth $112.2M in its Q3 2026 13F, filed 2026-10-22. Its largest holdings were Invesco Exch Traded Fd Tr II (SPLV, 7.3%), Invesco Qqq Tr (QQQ, 7.2%), Wisdomtree Tr (USFR, 6.7%).

Fortune Financial Group, Inc. holdings largest 50 of 88 positions.

Weights are shares of the filer's total reported 13F value, compared with Q2 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Fortune Financial Group, Inc. 13F holdings
Stock	% of 13F value	Q2 2026	Shares	Share change	Reported value
SPLVInvesco Exch Traded Fd Tr II	7.3%	6.5%	116,357	+5.0%	$8.2M
QQQInvesco Qqq Tr	7.2%	6.3%	10,990	+0.4%	$8.1M
USFRWisdomtree Tr	6.7%	5.7%	150,096	+3.7%	$7.6M
COWZPacer Fds Tr	6.0%	4.6%	99,992	+6.5%	$6.7M
VOOVanguard Index Fds	5.0%	4.3%	7,921	-0.3%	$5.6M
SPHQInvesco Exchange Traded Fd T	4.1%	3.7%	54,420	+3.8%	$4.6M
SPMOInvesco Exch Traded Fd Tr II	3.6%	3.2%	26,337	+4.4%	$4.0M
PJANInnovator Etfs Trust	3.5%	3.1%	78,249	-2.9%	$4.0M
FLTRVaneck ETF Trust	2.9%	1.0%	127,060	+146.4%	$3.3M
POCTInnovator Etfs Trust	2.5%	1.8%	59,619	+17.8%	$2.9M
PDECInnovator Etfs Trust	2.5%	2.1%	59,014	-0.5%	$2.8M
PJULInnovator Etfs Trust	2.3%	1.2%	52,064	+61.3%	$2.6M
MTUMIshares Tr	2.2%	2.1%	7,886	+1.9%	$2.5M
DHSWisdomtree Tr	2.0%	0.8%	20,450	+129.6%	$2.3M
PAPRInnovator Etfs Trust	1.9%	1.6%	48,619	-1.4%	$2.1M
SCHASchwab Strategic Tr	1.9%	1.9%	64,183	-2.0%	$2.1M
SPHDInvesco Exch Traded Fd Tr II	1.5%	2.1%	35,254	-34.5%	$1.7M
ONEQFidelity Comwlth Tr	1.4%	1.2%	14,520	-2.2%	$1.5M
SOXXIshares Tr	1.3%	1.2%	2,531	+4.2%	$1.4M
QQQMInvesco Exch Traded Fd Tr II	1.3%	1.0%	4,681	+8.6%	$1.4M
IEFAIshares Tr	1.2%	1.2%	14,223	-9.9%	$1.4M
XMHQInvesco Exchange Traded Fd T	1.2%	1.0%	11,887	+8.2%	$1.3M
PFEBInnovator Etfs Trust	1.1%	1.0%	28,584	-4.8%	$1.3M
XMMOInvesco Exchange Traded Fd T	1.1%	0.9%	8,363	+23.6%	$1.2M
GLDSpdr Gold Tr	1.1%	0.9%	3,205	+2.5%	$1.2M
CALFPacer Fds Tr	1.0%	0.8%	21,706	+1.7%	$1.2M
XSMOInvesco Exchange Traded Fd T	0.9%	0.9%	12,986	+11.9%	$1.1M
XSHQInvesco Exch Traded Fd Tr II	0.9%	0.8%	22,236	+11.7%	$999K
NVDANvidia Corporation	0.8%	0.6%	4,130	+3.5%	$943K
CIBRFirst Tr Exchange-Traded Fd	0.8%	0.6%	8,955	+11.6%	$923K
IDMOInvesco Exch Traded Fd Tr II	0.8%	0.5%	15,089	+33.4%	$921K
AAPLApple Inc	0.8%	0.6%	2,676	-0.5%	$891K
IPKWInvesco Exch Traded Fd Tr II	0.8%	0.5%	15,008	+39.1%	$890K
FLRNSpdr Series Trust	0.8%	0.9%	28,286	-23.2%	$872K
TQQQProshares Tr	0.7%	0.8%	10,615	-10.6%	$828K
JEPIJ P Morgan Exchange Traded F	0.7%	0.5%	14,185	+18.6%	$798K
GRPMInvesco Exchange Traded Fd T	0.7%	0.6%	5,874	+0.9%	$796K
PPAInvesco Aerospace & Defense ETF	0.6%	0.5%	4,023	+1.3%	$622K
MSCIMsci Inc	0.5%	0.5%	1,062	-14.1%	$572K
XLUSelect Sector Spdr Tr	0.5%	0.6%	14,218	-11.5%	$561K
BALTInnovator Etfs Trust	0.5%	—	15,966	—	$558K
AIQGlobal X Fds	0.5%	0.4%	8,401	-1.7%	$547K
IAUIshares Gold Tr	0.5%	—	6,737	—	$526K
PSEPInnovator Etfs Trust	0.5%	—	11,126	—	$521K
MSFTMicrosoft Corp	0.5%	—	1,007	—	$516K
PAUGInnovator Etfs Trust	0.5%	—	11,051	—	$516K
VCITVanguard Scottsdale Fds	0.5%	0.5%	6,495	-9.1%	$509K
PJUNInnovator Etfs Trust	0.5%	—	11,461	—	$504K
PMAYInnovator Etfs Trust	0.4%	—	11,677	—	$493K
SCHVSchwab Strategic Tr	0.4%	—	13,774	—	$459K

What Fortune Financial Group, Inc. bought and sold in Q3 2026, against Q2 2026.

New positions

Q2 2026's filing was too long to tell new positions apart.

Share counts compared with the Q2 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: —
3 years: —
5 years: —

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q3 2026	$112.2M	88
Q2 2026	$127.7M	116
Q1 2026	$111.1M	84
Q4 2025	$101.7M	95

Questions about Fortune Financial Group, Inc.'s portfolio

What stocks does Fortune Financial Group, Inc. own?

Fortune Financial Group, Inc.'s latest 13F, for Q3 2026 and filed Oct 22, 2026, lists 88 positions worth $112.2M. The largest are Invesco Exch Traded Fd Tr II (SPLV) at 7.3%, Invesco Qqq Tr (QQQ) at 7.2%, Wisdomtree Tr (USFR) at 6.7%, Pacer Fds Tr (COWZ) at 6.0% and Vanguard Index Fds (VOO) at 5.0%.

What did Fortune Financial Group, Inc. buy last quarter?

In Q3 2026, Fortune Financial Group, Inc. added Vaneck ETF Trust (FLTR) (+146.4% shares), Wisdomtree Tr (DHS) (+129.6% shares) and Innovator Etfs Trust (PJUL) (+61.3% shares), compared with its Q2 2026 filing.

What did Fortune Financial Group, Inc. sell last quarter?

In Q3 2026, Fortune Financial Group, Inc. cut from its top 50 First Trust Alt Opportunities Fd I (VFLEX), cut from its top 50 Schwab Prime Advantage Money Investor (SWVXX), cut from its top 50 Franklin Bsp Private Credit Advisor (FBSPX), cut from its top 50 First Trust Private Credit I (FTPCX), cut from its top 50 American Funds New World F1 (NWFFX), Invesco Exch Traded Fd Tr II (SPHD) (-34.5% shares), Spdr Series Trust (FLRN) (-23.2% shares) and Msci Inc (MSCI) (-14.1% shares), compared with its Q2 2026 filing.

When is Fortune Financial Group, Inc.'s next 13F filing due?

13F filings are due 45 days after each quarter ends. Fortune Financial Group, Inc.'s filing for the quarter ending Dec 31, 2026 is due by Feb 14, 2027; this page updates the day after it is published.

How much money does Fortune Financial Group, Inc. manage?

Fortune Financial Group, Inc. reported $141.0M of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $112.2M.