Q3 2026 13F · SEC CIK 1468792

Harbor Investment Advisory, LLC

Institutional asset managerFiled 2026-10-13 for Q3 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $1.5B
Reported positions: 1,428
Top holdings a year, 3 yrs: +20.2%
Assets under management: $6.9B

Harbor Investment Advisory, LLC is an institutional asset manager that reported 1,428 positions worth $1.5B in its Q3 2026 13F, filed 2026-10-13. Its largest holdings were Marriott Intl Inc New (MAR, 12.9%), Apple Inc (AAPL, 7.2%), Amazon Com Inc (AMZN, 3.9%). A portfolio copying its top holdings returned 20.2% a year over the last 3 years, against 20.4% for the S&P 500.

Harbor Investment Advisory, LLC holdings largest 50 of 1,428 positions.

Weights are shares of the filer's total reported 13F value, compared with Q2 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Harbor Investment Advisory, LLC 13F holdings
Stock	% of 13F value	Q2 2026	Shares	Share change	Reported value
MARMarriott Intl Inc New	12.9%	13.8%	531,857	-0.0%	$189.2M
AAPLApple Inc	7.2%	6.4%	316,766	-0.3%	$105.5M
AMZNAmazon Com Inc	3.9%	3.8%	231,490	+0.9%	$57.7M
GOOGLAlphabet Inc	3.9%	4.2%	167,535	-1.4%	$57.6M
MSFTMicrosoft Corp	3.4%	2.4%	97,408	+3.9%	$50.0M
BRK-BBerkshire Hathaway Inc Del	2.1%	2.2%	63,200	-1.3%	$31.5M
GOOGAlphabet Inc	1.5%	1.6%	62,819	-2.0%	$21.4M
NVDANvidia Corporation	1.5%	1.1%	93,714	+16.6%	$21.4M
JPMJpmorgan Chase & Co	1.3%	1.3%	58,740	+1.7%	$19.4M
IVVIshares Tr	1.3%	1.3%	24,743	-0.3%	$18.9M
VTIVanguard Index Fds	1.2%	1.2%	47,442	-0.0%	$17.8M
VUGVanguard Index Fds	1.2%	1.2%	194,540	-3.9%	$17.5M
VTVVanguard Index Fds	1.2%	1.1%	79,552	+6.7%	$17.2M
RSPInvesco Exchange Traded Fd T	1.2%	1.1%	81,769	+11.9%	$17.0M
VOOVanguard Index Fds	1.1%	1.1%	22,299	+1.5%	$15.6M
GLDMWorld Gold Tr	1.0%	1.0%	180,426	+1.3%	$14.8M
MAMastercard Incorporated	1.0%	0.9%	26,091	-0.0%	$14.4M
VVisa Inc	1.0%	1.0%	39,442	-1.8%	$14.2M
IWNIshares Tr	0.8%	0.9%	57,735	-4.0%	$12.1M
LLYEli Lilly & Co	0.8%	0.9%	10,162	+0.0%	$11.8M
JNJJohnson & Johnson	0.8%	0.7%	42,179	+1.0%	$11.2M
BILSpdr Series Trust	0.8%	0.7%	121,472	+15.2%	$11.1M
SPYState Str Spdr S&p 500 ETF T	0.7%	0.7%	13,798	+6.8%	$10.5M
VOEVanguard Index Fds	0.7%	0.7%	53,073	+3.5%	$10.4M
METAMeta Platforms Inc	0.7%	0.5%	13,656	+0.4%	$9.9M
GLDSpdr Gold Tr	0.7%	0.7%	25,915	-7.1%	$9.9M
AMGNAmgen Inc	0.7%	0.6%	23,227	+1.8%	$9.8M
AVGOBroadcom Inc	0.7%	0.7%	27,405	+3.6%	$9.6M
IEFAIshares Tr	0.7%	0.6%	99,096	+6.0%	$9.6M
VOTVanguard Index Fds	0.6%	0.7%	31,267	+1.9%	$9.1M
CRWDCrowdstrike Hldgs Inc	0.6%	0.4%	32,702	+290.6%	$8.7M
IWYIshares Tr	0.6%	0.6%	28,544	-2.9%	$8.4M
EFAIshares Tr	0.5%	0.6%	76,700	-0.0%	$8.0M
JSIJanus Detroit Str Tr	0.5%	0.5%	156,923	+11.1%	$7.8M
JAAAJanus Detroit Str Tr	0.5%	0.5%	151,773	+5.6%	$7.7M
DGROIshares Tr	0.5%	0.5%	101,099	+1.6%	$7.6M
VNQVanguard Index Fds	0.5%	0.6%	84,399	+0.1%	$7.6M
QQQInvesco Qqq Tr	0.5%	0.5%	10,059	-0.5%	$7.4M
BLKBlackrock Inc	0.5%	0.5%	6,999	-0.7%	$7.4M
IWFIshares Tr	0.5%	0.5%	58,169	-0.5%	$7.3M
RISRTidal Trust I	0.5%	0.4%	188,191	+15.5%	$7.0M
GSGoldman Sachs Group Inc	0.5%	0.4%	7,519	+25.6%	$6.8M
BACBank of Amer Corp	0.5%	0.5%	123,094	+1.3%	$6.7M
XOMExxonmobil Holdings Corp	0.5%	—	41,092	—	$6.7M
IWDIshares Tr	0.4%	0.4%	26,302	+0.2%	$6.5M
DFISDimensional ETF Trust	0.4%	0.4%	179,589	+0.6%	$6.5M
IWOIshares Tr	0.4%	0.5%	17,384	-4.6%	$6.2M
IJHIshares Tr	0.4%	0.5%	86,152	+1.3%	$6.2M
IVWIshares Tr	0.4%	—	42,677	—	$6.1M
WMTWalmart Inc	0.4%	0.4%	58,402	+4.6%	$6.1M

What Harbor Investment Advisory, LLC bought and sold in Q3 2026, against Q2 2026.

New positions

Q2 2026's filing was too long to tell new positions apart.

Share counts compared with the Q2 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +25.3% /yr; S&P 500 +20.1%
3 years: +20.2% /yr; S&P 500 +20.4%
5 years: +10.7% /yr; S&P 500 +11.6%

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q3 2026	$1.5B	1,428
Q2 2026	$1.4B	1,309
Q1 2026	$1.3B	1,225
Q4 2025	$1.3B	1,222
Q3 2025	$1.2B	1,171
Q2 2025	$1.1B	1,171
Q1 2025	$1.0B	1,173
Q4 2024	$1.1B	1,134
Q3 2024	$1.0B	1,143
Q2 2024	$957.8M	1,302
Q1 2024	$956.6M	1,326
Q4 2023	$866.6M	1,157

Questions about Harbor Investment Advisory, LLC's portfolio

What stocks does Harbor Investment Advisory, LLC own?

Harbor Investment Advisory, LLC's latest 13F, for Q3 2026 and filed Oct 13, 2026, lists 1,428 positions worth $1.5B. The largest are Marriott Intl Inc New (MAR) at 12.9%, Apple Inc (AAPL) at 7.2%, Amazon Com Inc (AMZN) at 3.9%, Alphabet Inc (GOOGL) at 3.9% and Microsoft Corp (MSFT) at 3.4%.

What did Harbor Investment Advisory, LLC buy last quarter?

In Q3 2026, Harbor Investment Advisory, LLC added Crowdstrike Hldgs Inc (CRWD) (+290.6% shares), Goldman Sachs Group Inc (GS) (+25.6% shares) and Nvidia Corporation (NVDA) (+16.6% shares), compared with its Q2 2026 filing.

What did Harbor Investment Advisory, LLC sell last quarter?

In Q3 2026, Harbor Investment Advisory, LLC cut from its top 50 Costco Wholesale Corporation (COST), cut from its top 50 Unitedhealth Group Inc (UNH) and Spdr Gold Tr (GLD) (-7.1% shares), compared with its Q2 2026 filing.

How has Harbor Investment Advisory, LLC's portfolio performed?

A portfolio copying Harbor Investment Advisory, LLC's 20 largest 13F holdings each quarter, from the day each filing was public, returned +20.2% a year over the last 3 years, against +20.4% for the S&P 500. Over 1 year: +25.3% against +20.1%. Over 5 years: +10.7% a year against +11.6%.

When is Harbor Investment Advisory, LLC's next 13F filing due?

13F filings are due 45 days after each quarter ends. Harbor Investment Advisory, LLC's filing for the quarter ending Dec 31, 2026 is due by Feb 14, 2027; this page updates the day after it is published.

How much money does Harbor Investment Advisory, LLC manage?

Harbor Investment Advisory, LLC reported $6.9B of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $1.5B.