Q3 2026 13F · SEC CIK 1963169

HF Advisory Group, LLC

Wealth managerFiled 2026-10-09 for Q3 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $335.8M
Reported positions: 174
Top holdings a year, 3 yrs: +13.3%
Assets under management: $321.5M

HF Advisory Group, LLC is a wealth manager that reported 174 positions worth $335.8M in its Q3 2026 13F, filed 2026-10-09. Its largest holdings were Ishares Tr (DGRO, 3.2%), Microsoft Corp (MSFT, 2.5%), Ishares Tr (FALN, 2.5%). A portfolio copying its top holdings returned 13.3% a year over the last 3 years, against 20.4% for the S&P 500.

HF Advisory Group, LLC holdings largest 50 of 174 positions.

Weights are shares of the filer's total reported 13F value, compared with Q2 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

HF Advisory Group, LLC 13F holdings
Stock	% of 13F value	Q2 2026	Shares	Share change	Reported value
DGROIshares Tr	3.2%	3.2%	141,759	+3.9%	$10.7M
MSFTMicrosoft Corp	2.5%	2.0%	16,633	-3.5%	$8.5M
FALNIshares Tr	2.5%	2.5%	322,026	+9.5%	$8.4M
GOOGAlphabet Inc	2.1%	2.0%	20,554	+10.2%	$7.0M
LGLVSpdr Series Trust	2.1%	2.1%	39,683	+4.7%	$6.9M
VZVerizon Communications Inc	2.0%	1.8%	148,601	+7.7%	$6.8M
JPMJpmorgan Chase & Co	1.9%	1.8%	19,156	+10.2%	$6.3M
SPHYSpdr Series Trust	1.9%	1.8%	279,407	+10.3%	$6.3M
AMZNAmazon Com Inc	1.8%	1.6%	24,216	+14.7%	$6.0M
PAGPPlains Gp Hldgs L P	1.7%	1.6%	218,815	+3.3%	$5.7M
METAMeta Platforms Inc	1.7%	1.2%	7,754	+9.5%	$5.6M
PEPPepsico Inc	1.6%	1.1%	41,151	+59.2%	$5.2M
WFCWells Fargo & Co	1.5%	1.6%	64,296	+5.6%	$5.1M
TRPTc Energy Corp	1.5%	1.7%	88,564	+8.5%	$5.1M
XOMExxonmobil Holdings Corp	1.5%	—	30,569	—	$5.0M
SHELShell PLC	1.4%	1.2%	51,091	+6.2%	$4.9M
CAPEDoubleline ETF Trust	1.4%	1.5%	156,526	+4.6%	$4.8M
SPLGSpdr Series Trust	1.4%	1.4%	53,772	+1.7%	$4.8M
KVUEKenvue Inc	1.4%	1.5%	266,164	+2.5%	$4.7M
BRK-BBerkshire Hathaway Inc Del	1.4%	1.5%	9,324	-6.0%	$4.6M
QQQInvesco Qqq Tr	1.3%	1.3%	5,779	+2.2%	$4.3M
SOSouthern Co	1.2%	1.3%	49,363	+10.2%	$4.1M
VVisa Inc	1.2%	1.2%	11,339	-0.8%	$4.1M
MGCVanguard World Fd	1.2%	1.1%	13,934	+2.5%	$3.9M
AMATApplied Matls Inc	1.2%	1.4%	7,668	+24.1%	$3.9M
GILDGilead Sciences Inc	1.1%	0.9%	25,492	+8.6%	$3.8M
BKNGBooking Holdings Inc	1.1%	1.3%	23,153	+1.1%	$3.8M
VODVodafone Group PLC	1.1%	0.9%	233,425	+6.0%	$3.8M
TAt&t Inc	1.1%	0.8%	154,318	+16.9%	$3.8M
RTXRtx Corporation	1.1%	1.2%	20,202	-2.5%	$3.8M
CWBSpdr Series Trust	1.1%	1.2%	36,344	+4.5%	$3.7M
TSMTaiwan Semiconductor Manufac	1.1%	1.2%	7,978	-1.1%	$3.6M
ESGUIshares Tr	1.0%	1.0%	20,899	+2.0%	$3.5M
KRCKilroy Realty Corp	1.0%	1.2%	104,605	+1.8%	$3.5M
SCHWCharles Schwab Corp (the)	1.0%	1.2%	35,531	-13.9%	$3.5M
PMPhilip Morris Intl Inc	1.0%	1.2%	18,154	-15.1%	$3.5M
NVDANvidia Corporation	1.0%	0.9%	14,901	-1.2%	$3.4M
TFCTruist Finl Corp	1.0%	1.0%	72,628	+7.6%	$3.4M
BTIBritish Amern Tob PLC	1.0%	1.1%	60,282	+9.4%	$3.3M
AAPLApple Inc	0.9%	0.9%	9,569	-9.1%	$3.2M
PFEPfizer Inc	0.9%	—	110,318	—	$3.1M
MOAltria Group Inc	0.9%	1.0%	45,453	+5.8%	$3.1M
ADIAnalog Devices Inc	0.9%	—	7,703	—	$3.1M
NINiSource Inc	0.9%	1.0%	77,833	+12.1%	$3.0M
TXNTexas Instrs Inc	0.9%	0.9%	10,714	+7.4%	$3.0M
COPConocophillips	0.9%	—	23,590	—	$3.0M
GISGeneral Mills Inc	0.8%	0.9%	87,493	+5.0%	$2.8M
VGTVanguard World Fd	0.8%	0.9%	22,376	-2.9%	$2.8M
LYGLloyds Banking Group P F	0.8%	—	453,004	—	$2.6M
LLYEli Lilly & Co	0.8%	0.8%	2,191	-2.4%	$2.5M

What HF Advisory Group, LLC bought and sold in Q3 2026, against Q2 2026.

New positions

Q2 2026's filing was too long to tell new positions apart.

Share counts compared with the Q2 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +10.1% /yr; S&P 500 +20.1%
3 years: +13.3% /yr; S&P 500 +20.4%
5 years: —

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q3 2026	$335.8M	174
Q2 2026	$323.5M	168
Q1 2026	$293.4M	166
Q4 2025	$286.6M	168
Q3 2025	$272.3M	166
Q2 2025	$253.0M	164
Q1 2025	$228.8M	160
Q4 2024	$217.6M	159
Q3 2024	$215.2M	164
Q2 2024	$193.4M	164
Q1 2024	$178.8M	155
Q4 2023	$156.6M	151

Questions about HF Advisory Group, LLC's portfolio

What stocks does HF Advisory Group, LLC own?

HF Advisory Group, LLC's latest 13F, for Q3 2026 and filed Oct 9, 2026, lists 174 positions worth $335.8M. The largest are Ishares Tr (DGRO) at 3.2%, Microsoft Corp (MSFT) at 2.5%, Ishares Tr (FALN) at 2.5%, Alphabet Inc (GOOG) at 2.1% and Spdr Series Trust (LGLV) at 2.1%.

What did HF Advisory Group, LLC buy last quarter?

In Q3 2026, HF Advisory Group, LLC added Pepsico Inc (PEP) (+59.2% shares), Applied Matls Inc (AMAT) (+24.1% shares) and At&t Inc (T) (+16.9% shares), compared with its Q2 2026 filing.

What did HF Advisory Group, LLC sell last quarter?

In Q3 2026, HF Advisory Group, LLC cut from its top 50 Exxon Mobil Corp (XOM), cut from its top 50 Healthpeak Properties Inc (PEAK), cut from its top 50 Wisdomtree Tr (DON), cut from its top 50 Elevance Health Inc Formerly (ELV), cut from its top 50 Unilever PLC (UL), Philip Morris Intl Inc (PM) (-15.1% shares), Charles Schwab Corp (the) (SCHW) (-13.9% shares) and Apple Inc (AAPL) (-9.1% shares), compared with its Q2 2026 filing.

How has HF Advisory Group, LLC's portfolio performed?

A portfolio copying HF Advisory Group, LLC's 20 largest 13F holdings each quarter, from the day each filing was public, returned +13.3% a year over the last 3 years, against +20.4% for the S&P 500. Over 1 year: +10.1% against +20.1%.

When is HF Advisory Group, LLC's next 13F filing due?

13F filings are due 45 days after each quarter ends. HF Advisory Group, LLC's filing for the quarter ending Dec 31, 2026 is due by Feb 14, 2027; this page updates the day after it is published.

How much money does HF Advisory Group, LLC manage?

HF Advisory Group, LLC reported $321.5M of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $335.8M.