Q3 2026 13F · SEC CIK 1890183

Holland Advisory Services, Inc.

Wealth managerFiled 2026-10-26 for Q3 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $95.6M
Reported positions: 50
Top holdings a year, 3 yrs: +13.6%
Assets under management: $307.7M

Holland Advisory Services, Inc. is a wealth manager that reported 50 positions worth $95.6M in its Q3 2026 13F, filed 2026-10-26. Its largest holdings were Ishares Tr (IVV, 23.8%), Ishares Tr (IJH, 19.9%), Ishares Tr (IJR, 11.1%). A portfolio copying its top holdings returned 13.6% a year over the last 3 years, against 20.4% for the S&P 500.

Holland Advisory Services, Inc. holdings all 50 positions.

Weights are shares of the filer's total reported 13F value, compared with Q2 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Holland Advisory Services, Inc. 13F holdings
Stock	% of 13F value	Q2 2026	Shares	Share change	Reported value
IVVIshares Tr	23.8%	25.9%	29,706	-5.3%	$22.8M
IJHIshares Tr	19.9%	22.4%	265,067	+0.8%	$19.1M
IJRIshares Tr	11.1%	12.6%	77,960	+1.7%	$10.6M
FIVAFidelity Covington Trust	7.4%	7.8%	186,053	+1.0%	$7.1M
BUFRFirst Tr Exchng Traded Fd Vi	6.3%	New	159,648	—	$6.0M
VTIVanguard Index Fds	3.0%	3.1%	7,552	-0.2%	$2.8M
AAPLApple Inc	2.2%	2.4%	6,429	-14.6%	$2.1M
FMDEFidelity Covington Trust	2.2%	New	52,082	—	$2.1M
MSFTMicrosoft Corp	1.7%	1.4%	3,193	-3.3%	$1.6M
SMHVaneck ETF Trust	1.4%	1.4%	2,194	+17.0%	$1.3M
PMPhilip Morris Intl Inc	1.3%	1.3%	6,714	+0.0%	$1.3M
DELLDell Technologies Inc	1.3%	1.3%	2,324	-14.9%	$1.3M
JPMJpmorgan Chase & Co	1.2%	1.3%	3,423	-6.6%	$1.1M
IWPIshares Tr	1.2%	1.3%	8,012	-0.4%	$1.1M
IEFAIshares Tr	1.1%	1.2%	11,005	-0.1%	$1.1M
CATCaterpillar Inc	1.0%	1.0%	1,154	+33.4%	$936K
XOMExxonmobil Holdings Corp	0.8%	New	4,908	—	$799K
WMTWalmart Inc	0.7%	0.9%	6,765	-1.5%	$703K
JNJJohnson & Johnson	0.7%	0.7%	2,354	-3.1%	$623K
VTVVanguard Index Fds	0.6%	0.7%	2,811	+0.1%	$607K
AMGNAmgen Inc	0.6%	0.5%	1,360	+0.4%	$573K
PGProcter & Gamble Co	0.6%	0.6%	3,762	+0.5%	$547K
MCDMcdonalds Corp	0.6%	0.8%	2,363	-6.3%	$546K
CVXChevron Corporation	0.6%	0.5%	2,627	-2.3%	$537K
IVWIshares Tr	0.6%	0.6%	3,759	+0.1%	$535K
MOAltria Group Inc	0.5%	0.6%	7,710	+0.0%	$519K
MDLZMondelez International	0.5%	0.5%	7,589	-1.7%	$439K
IWSIshares Tr	0.5%	0.5%	2,692	+0.3%	$433K
CSCOCisco Sys Inc	0.4%	0.5%	3,769	-7.3%	$406K
NVDANvidia Corporation	0.4%	0.7%	1,701	-47.7%	$389K
BROBrown & Brown Inc Com	0.4%	0.5%	6,285	-2.4%	$383K
VIGVanguard Specialized Funds	0.4%	0.4%	1,500	+0.0%	$350K
HUBBHubbell Inc	0.4%	0.4%	767	+0.0%	$348K
MRKMerck & Co Inc	0.4%	0.3%	2,372	+0.5%	$345K
XLFSelect Sector Spdr Tr	0.4%	0.4%	6,370	+0.0%	$340K
VBRVanguard Index Fds	0.3%	0.4%	1,425	+0.2%	$329K
IWOIshares Tr	0.3%	0.4%	906	+0.1%	$323K
TRVTravelers Companies Inc	0.3%	0.3%	860	+0.0%	$307K
VVisa Inc	0.3%	0.3%	810	-10.6%	$291K
PNWPinnacle West Cap Corp	0.3%	0.4%	2,985	+0.3%	$278K
DISDisney Walt Co	0.3%	0.3%	2,517	+0.9%	$264K
QQQInvesco Qqq Tr	0.3%	0.3%	355	+0.0%	$263K
MMM3m Co	0.3%	0.3%	1,551	-2.2%	$255K
INTCIntel Corp	0.3%	0.3%	2,057	+0.0%	$247K
BACBank of Amer Corp	0.2%	0.3%	4,349	-1.4%	$237K
IJJIshares Tr	0.2%	0.3%	1,627	+0.0%	$224K
SOXXIshares Tr	0.2%	0.3%	390	+0.0%	$222K
IBMInternational Business Machs	0.2%	0.3%	1,001	-2.3%	$220K
DIASpdr Dow Jones Indl Average	0.2%	0.2%	431	+0.2%	$219K
CCLCarnival Corp Ltd	0.2%	0.3%	8,622	-4.6%	$212K

What Holland Advisory Services, Inc. bought and sold in Q3 2026, against Q2 2026.

Share counts compared with the Q2 2026 13F; a split also changes share counts.

How the holdings did against the S&P 500.

1 year: +20.3% /yr; S&P 500 +20.1%
3 years: +13.6% /yr; S&P 500 +20.4%
5 years: +8.0% /yr; S&P 500 +13.0%

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q3 2026	$95.6M	50
Q2 2026	$90.5M	49
Q1 2026	$74.6M	47
Q4 2025	$74.1M	45
Q3 2025	$72.8M	45
Q2 2025	$68.5M	42
Q1 2025	$65.9M	43
Q4 2024	$76.6M	45
Q3 2024	$76.5M	44
Q2 2024	$80.9M	41
Q1 2024	$91.3M	43
Q4 2023	$87.3M	40

Questions about Holland Advisory Services, Inc.'s portfolio

What stocks does Holland Advisory Services, Inc. own?

Holland Advisory Services, Inc.'s latest 13F, for Q3 2026 and filed Oct 26, 2026, lists 50 positions worth $95.6M. The largest are Ishares Tr (IVV) at 23.8%, Ishares Tr (IJH) at 19.9%, Ishares Tr (IJR) at 11.1%, Fidelity Covington Trust (FIVA) at 7.4% and First Tr Exchng Traded Fd Vi (BUFR) at 6.3%.

What did Holland Advisory Services, Inc. buy last quarter?

In Q3 2026, Holland Advisory Services, Inc. added a new position in First Tr Exchng Traded Fd Vi (BUFR), a new position in Fidelity Covington Trust (FMDE), a new position in Exxonmobil Holdings Corp (XOM), Caterpillar Inc (CAT) (+33.4% shares) and Vaneck ETF Trust (SMH) (+17.0% shares), compared with its Q2 2026 filing.

What did Holland Advisory Services, Inc. sell last quarter?

In Q3 2026, Holland Advisory Services, Inc. sold all of Exxon Mobil Corp (XOM), sold all of Amazon Com Inc (AMZN), Nvidia Corporation (NVDA) (-47.7% shares), Dell Technologies Inc (DELL) (-14.9% shares) and Apple Inc (AAPL) (-14.6% shares), compared with its Q2 2026 filing.

How has Holland Advisory Services, Inc.'s portfolio performed?

A portfolio copying Holland Advisory Services, Inc.'s 20 largest 13F holdings each quarter, from the day each filing was public, returned +13.6% a year over the last 3 years, against +20.4% for the S&P 500. Over 1 year: +20.3% against +20.1%. Over 5 years: +8.0% a year against +13.0%.

When is Holland Advisory Services, Inc.'s next 13F filing due?

13F filings are due 45 days after each quarter ends. Holland Advisory Services, Inc.'s filing for the quarter ending Dec 31, 2026 is due by Feb 14, 2027; this page updates the day after it is published.

How much money does Holland Advisory Services, Inc. manage?

Holland Advisory Services, Inc. reported $307.7M of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $95.6M.