Q2 2026 13F · SEC CIK 925953

Investment Advisory Services Inc /tx /adv

Wealth managerFiled 2026-07-14 for Q2 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $347.2M
Reported positions: 140
Top holdings a year, 3 yrs: +14.8%
Average holding period: 5.0 yrs

Investment Advisory Services Inc /tx /adv is a wealth manager that reported 140 positions worth $347.2M in its Q2 2026 13F, filed 2026-07-14. Its largest holdings were Invesco Qqq Tr (QQQ, 11.4%), Vanguard Dividend Appreciation ETF (VIG, 11.2%), Microsoft Corp (MSFT, 3.9%). A portfolio copying its top holdings returned 14.8% a year over the last 3 years, against 20.4% for the S&P 500.

Investment Advisory Services Inc /tx /adv holdings largest 50 of 140 positions.

Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Investment Advisory Services Inc /tx /adv 13F holdings
Stock	% of 13F value	Q1 2026	Shares	Share change	Reported value
QQQInvesco Qqq Tr	11.4%	9.6%	53,857	+3.3%	$39.7M
VIGVanguard Dividend Appreciation ETF	11.2%	11.0%	164,367	+1.9%	$38.9M
MSFTMicrosoft Corp	3.9%	4.3%	36,139	-1.4%	$13.5M
AAPLApple Inc	3.9%	3.7%	46,250	-0.1%	$13.4M
JEPIJpmorgan Equity Premium Income ETF	3.6%	4.8%	223,721	-15.3%	$12.6M
WMTWalmart Inc	3.2%	3.9%	99,218	-0.3%	$11.2M
COWZPacer Fds Tr	3.2%	3.4%	179,806	+3.8%	$11.2M
FGROFidelity Covington Trust	2.8%	2.3%	278,352	+6.5%	$9.7M
SCHDSchwab Strategic Tr	2.4%	2.5%	260,830	+3.1%	$8.3M
IUSGiShares ETFs/USA	2.2%	2.0%	41,010	-0.0%	$7.7M
FDVVFidelity High Dividend ETF Total	2.1%	2.0%	121,803	+8.6%	$7.3M
XOMExxon Mobil Corp	2.0%	2.7%	50,271	+0.1%	$6.9M
JNJJohnson & Johnson	1.9%	2.0%	26,036	+0.2%	$6.6M
ABBVAbbvie Inc	1.8%	1.7%	24,722	+0.2%	$6.2M
JPMJpmorgan Chase & Co	1.6%	1.6%	16,720	+0.1%	$5.5M
RSPInvesco S&p 500 Equal Weight ETF	1.6%	1.5%	25,439	+1.5%	$5.4M
FESMFidelity Covington Trust	1.4%	1.0%	102,740	+30.3%	$5.0M
XLKState Street Technology Select Sector Sp	1.4%	1.1%	25,178	-0.1%	$4.8M
MCDMcdonalds Corp Com	1.3%	1.6%	16,202	-2.4%	$4.4M
HDHome Depot Inc Com	1.2%	1.3%	11,929	-2.8%	$4.2M
AXPAmerican Express Co Com	1.2%	1.2%	12,410	-0.0%	$4.2M
FMDEFidelity Enhanced Mid Cap Core ETF	1.2%	0.9%	101,609	+36.6%	$4.1M
KOCoca Cola Co	1.1%	1.1%	46,348	-0.1%	$3.8M
AMZNAmazon Com Inc Com	1.1%	1.0%	15,481	-0.7%	$3.7M
DVNDevon Energy Corp	1.0%	—	85,250	—	$3.5M
VTIVanguard Index Fds	1.0%	1.0%	9,445	+0.0%	$3.5M
GOOGLAlphabet Inc	1.0%	0.9%	9,777	+0.4%	$3.5M
XLEState Street Energy Select Sector Spdr E	1.0%	1.2%	65,153	+2.4%	$3.5M
CGUSCapital Group Core Equity Et	1.0%	0.8%	74,823	+7.9%	$3.3M
CSCOCisco Sys Inc	0.9%	0.7%	27,959	-2.8%	$3.3M
SYKStryker Corporation	0.9%	1.0%	9,805	+0.0%	$3.1M
CGGRCapital Group Growth ETF	0.9%	0.7%	63,404	+14.7%	$3.0M
BLKBlackrock Inc	0.8%	0.9%	3,020	+0.3%	$2.9M
JEPQJpmorgan Nasdaq Equity Premium Income Et	0.8%	0.9%	47,238	-3.1%	$2.9M
CVXChevron Corp New	0.8%	1.1%	17,279	-0.3%	$2.9M
VOOVanguard S&p 500 ETF	0.8%	0.7%	3,843	+10.5%	$2.6M
RTXRtx Corporation Com	0.7%	0.8%	12,950	-0.3%	$2.5M
COSTCostco Whsl Corp New	0.7%	0.8%	2,614	-0.2%	$2.4M
BACBank of Amer Corp	0.7%	0.6%	40,668	-0.0%	$2.3M
PGProcter & Gamble Co Com	0.7%	0.7%	15,695	+0.1%	$2.3M
SCHWSchwab Charles Corp	0.6%	0.7%	22,960	-0.2%	$2.1M
CMICummins Inc	0.6%	0.5%	2,915	+0.5%	$2.1M
NVDANvidia Corporation Com	0.6%	0.5%	10,353	+5.7%	$2.1M
IJHIshares Tr	0.6%	0.6%	26,456	-0.4%	$2.0M
AMGNAmgen Inc Com	0.5%	0.6%	5,246	-0.7%	$1.9M
CGDVCapital Group Dividend Value ETF	0.5%	—	38,444	—	$1.9M
PEPPepsico Inc	0.5%	0.6%	13,061	+0.6%	$1.8M
FDXFedex Corp	0.5%	0.6%	5,509	+0.0%	$1.7M
IJRIshares Core S&p Small Cap ETF	0.5%	0.5%	11,394	-2.4%	$1.7M
ABTAbbott Laboratories	0.4%	0.6%	17,000	-0.9%	$1.5M

What Investment Advisory Services Inc /tx /adv bought and sold in Q2 2026, against Q1 2026.

New positions

Q1 2026's filing was too long to tell new positions apart.

Share counts compared with the Q1 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +16.8% /yr; S&P 500 +20.1%
3 years: +14.8% /yr; S&P 500 +20.4%
5 years: +9.3% /yr; S&P 500 +11.2%

A portfolio of the filer's 20 largest 13F positions, weighted by value and rebuilt each quarter on the day the filing became public. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q2 2026	$347.2M	140
Q1 2026	$314.5M	130
Q4 2025	$319.7M	126
Q3 2025	$317.4M	126
Q2 2025	$299.8M	131
Q1 2025	$276.4M	115
Q4 2024	$283.6M	116
Q3 2024	$283.1M	116
Q2 2024	$272.9M	118
Q1 2024	$272.4M	117
Q4 2023	$253.5M	115
Q3 2023	$232.4M	106

Questions about Investment Advisory Services Inc /tx /adv's portfolio

What stocks does Investment Advisory Services Inc /tx /adv own?

Investment Advisory Services Inc /tx /adv's latest 13F, for Q2 2026 and filed Jul 14, 2026, lists 140 positions worth $347.2M. The largest are Invesco Qqq Tr (QQQ) at 11.4%, Vanguard Dividend Appreciation ETF (VIG) at 11.2%, Microsoft Corp (MSFT) at 3.9%, Apple Inc (AAPL) at 3.9% and Jpmorgan Equity Premium Income ETF (JEPI) at 3.6%.

What did Investment Advisory Services Inc /tx /adv buy last quarter?

In Q2 2026, Investment Advisory Services Inc /tx /adv added Fidelity Enhanced Mid Cap Core ETF (FMDE) (+36.6% shares), Fidelity Covington Trust (FESM) (+30.3% shares) and Capital Group Growth ETF (CGGR) (+14.7% shares), compared with its Q1 2026 filing.

What did Investment Advisory Services Inc /tx /adv sell last quarter?

In Q2 2026, Investment Advisory Services Inc /tx /adv cut from its top 50 Coterra Energy Inc (COG), cut from its top 50 Mckesson Corp Com (MCK) and Jpmorgan Equity Premium Income ETF (JEPI) (-15.3% shares), compared with its Q1 2026 filing.

How has Investment Advisory Services Inc /tx /adv's portfolio performed?

A portfolio copying Investment Advisory Services Inc /tx /adv's 20 largest 13F holdings each quarter, from the day each filing was public, returned +14.8% a year over the last 3 years, against +20.4% for the S&P 500. Over 1 year: +16.8% against +20.1%. Over 5 years: +9.3% a year against +11.2%.

When is Investment Advisory Services Inc /tx /adv's next 13F filing due?

13F filings are due 45 days after each quarter ends. Investment Advisory Services Inc /tx /adv's filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.