Q2 2026 13F · SEC CIK 1801720

Key Financial Inc

Wealth managerFiled 2026-07-24 for Q2 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $610.6M
Reported positions: 1,355
Top holdings a year, 3 yrs: +13.0%
Assets under management: $2.8B

Key Financial Inc is a wealth manager that reported 1,355 positions worth $610.6M in its Q2 2026 13F, filed 2026-07-24. Its largest holdings were Apple Inc (AAPL, 4.9%), Wisdomtree Tr (DOL, 3.7%), Wisdomtree Tr (DNL, 3.4%). A portfolio copying its top holdings returned 13.0% a year over the last 3 years, against 20.4% for the S&P 500.

Key Financial Inc holdings largest 50 of 1,355 positions.

Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Key Financial Inc 13F holdings
Stock	% of 13F value	Q1 2026	Shares	Share change	Reported value
AAPLApple Inc	4.9%	4.7%	102,793	-0.7%	$29.7M
DOLWisdomtree Tr	3.7%	3.9%	306,315	-4.7%	$22.8M
DNLWisdomtree Tr	3.4%	3.3%	452,268	-2.3%	$20.9M
EESWisdomtree Tr	3.3%	3.0%	293,975	+2.1%	$19.9M
SLYVSpdr Series Trust	3.2%	3.1%	180,724	-1.3%	$19.7M
GOVTIshares Tr	3.2%	3.2%	861,313	+11.4%	$19.6M
BUFRFirst Tr Exchng Traded Fd Vi	2.4%	2.5%	402,453	-1.9%	$14.7M
EFGIshares Tr	2.0%	1.8%	100,190	+11.3%	$12.5M
MSFTMicrosoft Corp	1.8%	1.9%	28,910	+0.8%	$10.8M
FICSFirst Tr Exchange Traded Fd	1.7%	1.7%	248,600	-0.4%	$10.4M
XOMExxon Mobil Corp	1.6%	1.4%	72,706	+53.5%	$9.9M
SLYGSpdr Series Trust	1.6%	1.4%	80,325	-3.4%	$9.6M
DLNWisdomtree Tr	1.5%	1.5%	96,015	+0.5%	$9.2M
SPYVState Street Spdr Portfolio S&p 500 Valu	1.5%	1.5%	152,069	+0.1%	$9.2M
SPYGState Street Spdr Portfolio S&p 500 Grow	1.5%	1.4%	75,509	-8.5%	$9.0M
JIGJ P Morgan Exchange Traded F	1.5%	1.3%	102,869	+1.0%	$9.0M
BSMRInvesco Exch Trd Slf Idx Fd	1.4%	1.4%	367,608	+7.5%	$8.7M
AVGOBroadcom Inc	1.2%	1.1%	19,437	-5.1%	$7.3M
FPEIFirst Tr Exch Traded Fd III	1.2%	1.3%	368,269	-6.9%	$7.1M
BSMQInvesco Exch Trd Slf Idx Fd	1.1%	0.8%	292,767	+51.2%	$6.9M
NVDANvidia Corporation	1.1%	1.0%	32,934	-2.2%	$6.6M
SPTISpdr Series Trust	1.1%	1.2%	229,094	-3.6%	$6.5M
JNJJohnson & Johnson	1.0%	1.1%	25,096	-3.0%	$6.4M
DESWisdomtree Tr	1.0%	1.0%	155,418	-2.1%	$6.3M
AMZNAmazon Com Inc	1.0%	1.0%	26,321	-4.7%	$6.3M
GOOGLAlphabet Inc	1.0%	0.9%	17,109	-1.5%	$6.1M
SPTSSpdr Series Trust	1.0%	1.1%	208,130	-0.2%	$6.0M
JPMJpmorgan Chase & Co	0.9%	1.2%	17,667	-19.9%	$5.8M
EFVIshares Tr	0.8%	0.8%	67,082	+14.5%	$5.1M
IWFIshares Tr	0.8%	0.8%	40,700	+290.7%	$5.1M
SPEMSpdr Index Shs Fds	0.8%	0.8%	97,507	+0.4%	$5.0M
EFADProshares Tr	0.8%	0.7%	109,687	+18.4%	$4.7M
DWMWisdomtree Tr	0.8%	0.8%	62,725	-1.7%	$4.6M
QGROAmerican Centy ETF Tr	0.7%	0.5%	36,956	+27.9%	$4.4M
ABBVAbbvie Inc	0.7%	0.6%	16,434	-0.7%	$4.1M
DMBSDoubleline ETF Trust	0.6%	—	76,610	—	$3.8M
IVWIshares Tr	0.6%	0.5%	25,498	-0.1%	$3.5M
BSCQInvesco Exch Trd Slf Idx Fd	0.5%	0.6%	154,429	-13.0%	$3.0M
JPSTJ P Morgan Exchange Traded F	0.5%	—	58,569	—	$3.0M
MRKMerck & Co Inc	0.5%	0.5%	22,676	-10.1%	$2.9M
IVVIshares Tr	0.5%	0.5%	3,869	+0.0%	$2.9M
GOOGAlphabet Inc	0.5%	—	8,143	—	$2.9M
CIThe Cigna Group	0.5%	0.5%	10,359	+0.0%	$2.9M
VUGVanguard Index Fds	0.5%	0.4%	33,068	+498.3%	$2.8M
BSMSInvesco Exch Trd Slf Idx Fd	0.4%	0.6%	110,601	-24.6%	$2.6M
BRK-BBerkshire Hathaway Inc Del	0.4%	0.4%	5,121	+0.7%	$2.6M
ISCGIshares Tr	0.4%	—	36,255	—	$2.4M
STBAS & T Bancorp Inc	0.4%	—	48,205	—	$2.4M
BSCRInvesco Exch Trd Slf Idx Fd	0.4%	0.5%	114,395	-16.2%	$2.2M
VOOVanguard Index Fds	0.4%	—	3,250	—	$2.2M

What Key Financial Inc bought and sold in Q2 2026, against Q1 2026.

New positions

Q1 2026's filing was too long to tell new positions apart.

Share counts compared with the Q1 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +17.2% /yr; S&P 500 +20.1%
3 years: +13.0% /yr; S&P 500 +20.4%
5 years: +7.0% /yr; S&P 500 +11.6%

A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q2 2026	$610.6M	1,355
Q1 2026	$561.8M	1,394
Q4 2025	$547.9M	1,440
Q3 2025	$541.2M	1,459
Q2 2025	$496.9M	1,437
Q1 2025	$459.5M	1,383
Q4 2024	$439.9M	1,381
Q3 2024	$452.5M	1,351
Q2 2024	$417.2M	1,339
Q1 2024	$392.2M	1,308
Q4 2023	$365.9M	1,315
Q3 2023	$296.6M	1,341

Questions about Key Financial Inc's portfolio

What stocks does Key Financial Inc own?

Key Financial Inc's latest 13F, for Q2 2026 and filed Jul 24, 2026, lists 1,355 positions worth $610.6M. The largest are Apple Inc (AAPL) at 4.9%, Wisdomtree Tr (DOL) at 3.7%, Wisdomtree Tr (DNL) at 3.4%, Wisdomtree Tr (EES) at 3.3% and Spdr Series Trust (SLYV) at 3.2%.

What did Key Financial Inc buy last quarter?

In Q2 2026, Key Financial Inc added Vanguard Index Fds (VUG) (+498.3% shares), Ishares Tr (IWF) (+290.7% shares) and Exxon Mobil Corp (XOM) (+53.5% shares), compared with its Q1 2026 filing.

What did Key Financial Inc sell last quarter?

In Q2 2026, Key Financial Inc cut from its top 50 Palantir Technologies Inc (PLTR), cut from its top 50 Invesco Exch Trd Slf Idx Fd (BSMT), cut from its top 50 Mcdonalds Corp (MCD), cut from its top 50 Invesco Exch Trd Slf Idx Fd (BSMU), cut from its top 50 Procter & Gamble Co (PG), Invesco Exch Trd Slf Idx Fd (BSMS) (-24.6% shares), Jpmorgan Chase & Co (JPM) (-19.9% shares) and Invesco Exch Trd Slf Idx Fd (BSCR) (-16.2% shares), compared with its Q1 2026 filing.

How has Key Financial Inc's portfolio performed?

A portfolio copying Key Financial Inc's 20 largest 13F holdings each quarter, from the day each filing was public, returned +13.0% a year over the last 3 years, against +20.4% for the S&P 500. Over 1 year: +17.2% against +20.1%. Over 5 years: +7.0% a year against +11.6%.

When is Key Financial Inc's next 13F filing due?

13F filings are due 45 days after each quarter ends. Key Financial Inc's filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.

How much money does Key Financial Inc manage?

Key Financial Inc reported $2.8B of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $610.6M.