Q2 2026 13F · SEC CIK 1126735

Mogy Joel R Investment Counsel Inc

Investment managerFiled 2026-07-14 for Q2 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $1.7B
Reported positions: 121
Top holdings a year, 3 yrs: +19.9%
Average holding period: 11.2 yrs

Mogy Joel R Investment Counsel Inc is an investment manager that reported 121 positions worth $1.7B in its Q2 2026 13F, filed 2026-07-14. Its largest holdings were Nvidia Corporation Com (NVDA, 14.7%), Apple Inc (AAPL, 9.8%), Alphabet Inc (GOOG, 6.6%). A portfolio copying its top holdings returned 19.9% a year over the last 3 years, against 20.4% for the S&P 500.

Mogy Joel R Investment Counsel Inc holdings largest 50 of 121 positions.

Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Mogy Joel R Investment Counsel Inc 13F holdings
Stock	% of 13F value	Q1 2026	Shares	Share change	Reported value
NVDANvidia Corporation Com	14.7%	14.0%	1,279,041	-0.2%	$255.9M
AAPLApple Inc	9.8%	9.4%	590,640	-0.3%	$170.9M
GOOGAlphabet Inc	6.6%	5.9%	327,135	-0.3%	$115.6M
GOOGLAlphabet Inc	6.3%	5.5%	305,497	-0.2%	$109.2M
MSFTMicrosoft Corp	6.1%	6.6%	286,312	+0.2%	$106.8M
PANWPalo Alto Networks Inc	6.0%	3.1%	308,019	-0.2%	$105.0M
COSTCostco Whsl Corp New	5.2%	6.1%	97,596	-0.2%	$91.3M
AMZNAmazon Com Inc Com	4.7%	4.5%	344,856	-0.2%	$82.2M
BRK-BBerkshire Hathaway Inc Del	3.7%	3.9%	129,970	-0.5%	$65.0M
VVisa Inc Com Cl A	3.6%	3.5%	184,802	-0.1%	$63.4M
METAMeta Platforms Inc Class A	3.1%	3.4%	95,355	-0.3%	$53.7M
LLYLilly Eli & Co	2.7%	2.3%	39,645	+0.1%	$47.6M
IDXXIdexx Labs Inc	2.6%	3.0%	85,445	-0.1%	$45.0M
SYKStryker Corporation	1.8%	2.1%	100,030	+0.1%	$31.5M
CRMSalesforce Inc Com	1.7%	2.3%	185,992	-4.2%	$29.1M
ISRGIntuitive Surgical Inc	1.6%	2.0%	69,534	+0.2%	$27.7M
ORLYO'Reilly Automotive Inc	1.4%	1.5%	256,847	+0.2%	$23.7M
MAMastercard Inc.	1.2%	1.2%	39,465	-0.1%	$20.3M
AZOAutozone Inc	1.1%	1.3%	6,240	-0.4%	$19.9M
NFLXNetflix Inc Total	1.1%	1.6%	265,568	+0.3%	$19.0M
ORCLOracle Corp	1.0%	1.2%	124,961	-2.3%	$18.3M
CSCOCisco Sys Inc	0.9%	0.7%	135,231	+0.0%	$15.9M
INTUIntuit	0.9%	1.9%	60,028	-12.2%	$15.7M
MSCIMSCI Inc	0.9%	0.9%	26,758	-0.4%	$15.0M
BLKBlackrock Inc	0.8%	0.9%	15,331	-0.5%	$14.7M
HDHome Depot Inc Com	0.8%	0.8%	39,678	-0.6%	$14.0M
ABBVAbbvie Inc	0.6%	0.6%	41,919	-2.6%	$10.5M
GWWWw Grainger Inc	0.6%	0.5%	7,568	+0.1%	$10.3M
BKNGBooking Holdings Inc Com	0.6%	0.6%	57,620	+2323.0%	$10.3M
ACNAccenture PLC Ireland Shs Class A	0.5%	1.0%	74,157	-3.4%	$9.2M
UNPUnion Pac Corp	0.5%	0.5%	31,238	+0.0%	$8.5M
JNJJohnson & Johnson	0.4%	0.5%	30,730	-0.6%	$7.8M
WMTWalmart Inc	0.4%	0.5%	59,840	-1.6%	$6.8M
BRK-ABerkshire Hathaway Inc Del	0.4%	0.4%	9	+0.0%	$6.7M
SBUXStarbucks Corp Com	0.3%	0.3%	53,011	+0.0%	$5.4M
PGProcter & Gamble Co Com	0.3%	0.3%	34,786	+0.0%	$5.1M
ABTAbbott Laboratories	0.3%	0.4%	55,666	-4.8%	$5.1M
ADBEAdobe Inc	0.2%	0.5%	20,481	-36.4%	$4.2M
PEPPepsico Inc	0.2%	0.3%	30,501	+0.0%	$4.1M
XOMExxon Mobil Corp	0.2%	0.3%	29,918	+0.0%	$4.1M
IVVIshares Core S&p 500 ETF	0.2%	0.2%	5,229	+0.0%	$3.9M
MRKMerck & Co. Inc	0.2%	0.2%	26,683	+0.0%	$3.4M
NEENextera Energy Inc Com	0.1%	0.2%	29,773	+0.0%	$2.6M
PLDPrologis Inc	0.1%	0.2%	18,804	+0.0%	$2.5M
DISDisney Walt Co	0.1%	0.1%	24,750	+0.0%	$2.4M
VOOVanguard S&p 500 ETF	0.1%	0.1%	3,440	+5.1%	$2.4M
WSMWilliams Sonoma Inc	0.1%	—	9,775	—	$2.3M
VUGVanguard Indx Fd	0.1%	—	25,998	—	$2.2M
EQIXEquinix Inc	0.1%	0.1%	2,148	+0.0%	$2.2M
VTIVanguard Index Fds	0.1%	0.1%	5,924	+0.3%	$2.2M

What Mogy Joel R Investment Counsel Inc bought and sold in Q2 2026, against Q1 2026.

New positions

Q1 2026's filing was too long to tell new positions apart.

Added to

BKNG Booking Holdings Inc Com+2323.0% shares
VOO Vanguard S&p 500 ETF+5.1% shares

Reduced

ADBE Adobe Inc-36.4% shares
INTU Intuit-12.2% shares

Left the top 50

AMGN Amgen Inc Comwas 0.1%
PM Philip Morris Intl Inc Comwas 0.1%

Share counts compared with the Q1 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +9.9% /yr; S&P 500 +20.1%
3 years: +19.9% /yr; S&P 500 +20.4%
5 years: +11.9% /yr; S&P 500 +11.6%

A portfolio of the filer's 20 largest 13F positions, weighted by value and rebuilt each quarter on the day the filing became public. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q2 2026	$1.7B	121
Q1 2026	$1.6B	114
Q4 2025	$1.8B	115
Q3 2025	$1.8B	119
Q2 2025	$1.7B	127
Q1 2025	$1.6B	105
Q4 2024	$1.7B	110
Q3 2024	$1.6B	113
Q2 2024	$1.6B	107
Q1 2024	$1.5B	121
Q4 2023	$1.3B	104
Q3 2023	$1.2B	105

Questions about Mogy Joel R Investment Counsel Inc's portfolio

What stocks does Mogy Joel R Investment Counsel Inc own?

Mogy Joel R Investment Counsel Inc's latest 13F, for Q2 2026 and filed Jul 14, 2026, lists 121 positions worth $1.7B. The largest are Nvidia Corporation Com (NVDA) at 14.7%, Apple Inc (AAPL) at 9.8%, Alphabet Inc (GOOG) at 6.6%, Alphabet Inc (GOOGL) at 6.3% and Microsoft Corp (MSFT) at 6.1%.

What did Mogy Joel R Investment Counsel Inc buy last quarter?

In Q2 2026, Mogy Joel R Investment Counsel Inc added Booking Holdings Inc Com (BKNG) (+2323.0% shares) and Vanguard S&p 500 ETF (VOO) (+5.1% shares), compared with its Q1 2026 filing.

What did Mogy Joel R Investment Counsel Inc sell last quarter?

In Q2 2026, Mogy Joel R Investment Counsel Inc cut from its top 50 Amgen Inc Com (AMGN), cut from its top 50 Philip Morris Intl Inc Com (PM), Adobe Inc (ADBE) (-36.4% shares) and Intuit (INTU) (-12.2% shares), compared with its Q1 2026 filing.

How has Mogy Joel R Investment Counsel Inc's portfolio performed?

A portfolio copying Mogy Joel R Investment Counsel Inc's 20 largest 13F holdings each quarter, from the day each filing was public, returned +19.9% a year over the last 3 years, against +20.4% for the S&P 500. Over 1 year: +9.9% against +20.1%. Over 5 years: +11.9% a year against +11.6%.

When is Mogy Joel R Investment Counsel Inc's next 13F filing due?

13F filings are due 45 days after each quarter ends. Mogy Joel R Investment Counsel Inc's filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.