Q2 2026 13F · SEC CIK 1326150
Prentice Capital Management, LP
Hedge fundFiled 2026-08-14 for Q2 2026. Open the filing ↗ · All SEC filings ↗
- Reported 13F value
- $52.9M
- Reported positions
- 17
- Top holdings a year, 3 yrs
- +10.2%
- Assets under management
- $228.4M
Prentice Capital Management, LP is a hedge fund that reported 17 positions worth $52.9M in its Q2 2026 13F, filed 2026-08-14. Its largest holdings were Opendoor Technologies Inc (OPEN, 17.7%), Nextnav Inc (NN, 14.8%), Jetblue Airways Corp (JBLU, 13.3%). A portfolio copying its top holdings returned 10.2% a year over the last 3 years, against 20.4% for the S&P 500.
Prentice Capital Management, LP holdings all 17 positions.
Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.
| Stock | % of 13F value | Share change | Reported value |
|---|---|---|---|
| OPENOpendoor Technologies Inc | 17.7% | +26.1% | $9.3M |
| NNNextnav Inc | 14.8% | +2.8% | $7.8M |
| JBLUJetblue Airways Corp | 13.3% | +46.8% | $7.0M |
| SNAPSnap Inc | 11.7% | -34.2% | $6.2M |
| PTONPeloton Interactive Inc | 10.3% | +27.6% | $5.4M |
| ULCCFrontier Group Hldgs Inc | 9.4% | +18.3% | $5.0M |
| FRMIFermi Inc | 8.0% | +64.1% | $4.2M |
| CWHCamping World Hldgs Inc | 5.5% | +206.0% | $2.9M |
| NNAVWNextnav Inc | 3.3% | -0.8% | $1.7M |
| TBCHTurtle Beach Corp | 2.7% | +1.3% | $1.4M |
| NWLNewell Brands Inc | 1.4% | +5.1% | $738K |
| BMBLBumble Inc | 1.4% | +1580.4% | $725K |
| GRWGGrowgeneration Corp | 0.5% | -37.2% | $255K |
| HYFMHydrofarms Hldgs Group Inc | 0.0% | -67.6% | $13K |
| 683712129Opendoor Technologies Inc. (OPENW) | 0.0% | +0.0% | $6K |
| OPENLOpendoor Technologies Inc. (OPENL) | 0.0% | +0.0% | $4K |
| OPENZOpendoor Technologies Inc. (OPENZ) | 0.0% | +0.0% | $3K |
What Prentice Capital Management, LP bought and sold in Q2 2026, against Q1 2026.
New positions
No new positions among the largest holdings.
Added to
- BMBL Bumble Inc+1580.4% shares
- CWH Camping World Hldgs Inc+206.0% shares
- FRMI Fermi Inc+64.1% shares
- JBLU Jetblue Airways Corp+46.8% shares
- PTON Peloton Interactive Inc+27.6% shares
- OPEN Opendoor Technologies Inc+26.1% shares
- ULCC Frontier Group Hldgs Inc+18.3% shares
- NWL Newell Brands Inc+5.1% shares
Reduced
- HYFM Hydrofarms Hldgs Group Inc-67.6% shares
- GRWG Growgeneration Corp-37.2% shares
- SNAP Snap Inc-34.2% shares
Sold out
- MODG Callaway Golf Companywas 4.4%
- AAL American Airlines Group Incwas 3.3%
- GPRO Gopro Incwas 3.0%
- GRPN Groupon Incwas 2.2%
- COTY Coty Incwas 1.8%
- OTLY Oatly Group ABwas 0.5%
Share counts compared with the Q1 2026 13F; a split also changes share counts.
How the holdings did against the S&P 500.
- 1 year
- -7.4% /yr
- S&P 500 +20.1%
- 3 years
- +10.2% /yr
- S&P 500 +20.4%
- 5 years
- -3.7% /yr
- S&P 500 +11.6%
A portfolio of the filer's 20 largest 13F positions, weighted by value, bought the trading day after each 13F was filed and held until the next one was: what copying this filer could have earned. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.
Reported 13F value by quarter.
| Quarter | 13F value | Positions |
|---|---|---|
| Q2 2026 | $52.9M | 17 |
| Q1 2026 | $45.7M | 23 |
| Q4 2025 | $63.5M | 24 |
| Q3 2025 | $65.5M | 18 |
| Q2 2025 | $60.0M | 31 |
| Q1 2025 | $57.2M | 27 |
| Q4 2024 | $58.0M | 22 |
| Q3 2024 | $45.1M | 27 |
| Q2 2024 | $42.5M | 22 |
| Q1 2024 | $42.1M | 21 |
| Q4 2023 | $43.0M | 21 |
| Q3 2023 | $32.5M | 20 |
Questions about Prentice Capital Management, LP's portfolio
What stocks does Prentice Capital Management, LP own?
Prentice Capital Management, LP's latest 13F, for Q2 2026 and filed Aug 14, 2026, lists 17 positions worth $52.9M. The largest are Opendoor Technologies Inc (OPEN) at 17.7%, Nextnav Inc (NN) at 14.8%, Jetblue Airways Corp (JBLU) at 13.3%, Snap Inc (SNAP) at 11.7% and Peloton Interactive Inc (PTON) at 10.3%.
What did Prentice Capital Management, LP buy last quarter?
In Q2 2026, Prentice Capital Management, LP added Bumble Inc (BMBL) (+1580.4% shares), Camping World Hldgs Inc (CWH) (+206.0% shares) and Fermi Inc (FRMI) (+64.1% shares), compared with its Q1 2026 filing.
What did Prentice Capital Management, LP sell last quarter?
In Q2 2026, Prentice Capital Management, LP sold all of Callaway Golf Company (MODG), sold all of American Airlines Group Inc (AAL), sold all of Gopro Inc (GPRO), sold all of Groupon Inc (GRPN), sold all of Coty Inc (COTY), Hydrofarms Hldgs Group Inc (HYFM) (-67.6% shares), Growgeneration Corp (GRWG) (-37.2% shares) and Snap Inc (SNAP) (-34.2% shares), compared with its Q1 2026 filing.
How has Prentice Capital Management, LP's portfolio performed?
A portfolio copying Prentice Capital Management, LP's 20 largest 13F holdings each quarter, from the day each filing was public, returned +10.2% a year over the last 3 years, against +20.4% for the S&P 500. Over 1 year: -7.4% against +20.1%. Over 5 years: -3.7% a year against +11.6%.
When is Prentice Capital Management, LP's next 13F filing due?
13F filings are due 45 days after each quarter ends. Prentice Capital Management, LP's filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.
How much money does Prentice Capital Management, LP manage?
Prentice Capital Management, LP reported $228.4M of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $52.9M.