Q2 2026 13F · SEC CIK 1947503

Swisher Financial Concepts, Inc.

Wealth managerFiled 2026-08-06 for Q2 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $158.8M
Reported positions: 107
Top holdings a year, 3 yrs: +12.6%
Assets under management: $317.0M

Swisher Financial Concepts, Inc. is a wealth manager that reported 107 positions worth $158.8M in its Q2 2026 13F, filed 2026-08-06. Its largest holdings were Vanguard Index Fds (VTI, 11.2%), Vanguard Star Fds Vanguard Total Intl St (VXUS, 10.1%), Capital Group Dividend Value ETF (CGDV, 7.8%). A portfolio copying its top holdings returned 12.6% a year over the last 3 years, against 18.8% for the S&P 500.

Swisher Financial Concepts, Inc. holdings largest 50 of 107 positions.

Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Swisher Financial Concepts, Inc. 13F holdings
Stock	% of 13F value	Q1 2026	Shares	Share change	Reported value
VTIVanguard Index Fds	11.2%	8.6%	47,901	-0.1%	$17.7M
VXUSVanguard Star Fds Vanguard Total Intl St	10.1%	8.2%	188,279	-1.0%	$16.1M
CGDVCapital Group Dividend Value ETF	7.8%	6.6%	251,460	-8.7%	$12.4M
ABBVAbbvie Inc	7.1%	6.3%	44,678	-13.9%	$11.2M
EUSAIshares Inc	6.0%	4.8%	83,605	-0.1%	$9.5M
CGGRCapital Group Growth ETF	5.4%	4.2%	180,904	-4.2%	$8.5M
CGDGCapital Group Dividend Growe	5.2%	4.5%	220,758	-0.7%	$8.3M
BNDVanguard Total Bond Market ETF	5.1%	4.5%	109,922	+1.8%	$8.1M
CGMSCapital Grp Fixed Incm ETF T	4.6%	4.2%	268,461	-3.2%	$7.3M
CGCPCapital Grp Fixed Incm ETF T	4.4%	4.0%	310,986	-3.4%	$6.9M
CGICCapital Group International	3.1%	2.5%	136,445	+0.6%	$5.0M
ABTAbbott Laboratories	2.6%	3.0%	44,737	-13.0%	$4.1M
AAPLApple Inc	2.0%	3.6%	11,163	-55.5%	$3.2M
XOMExxon Mobil Corp	1.8%	2.6%	21,312	-22.2%	$2.9M
AMZNAmazon Com Inc Com	1.5%	2.1%	9,794	-45.4%	$2.3M
MSFTMicrosoft Corp	1.4%	2.1%	5,881	-43.2%	$2.2M
COWZPacer Fds Tr	1.0%	1.5%	25,921	-39.8%	$1.6M
CGXUCapital Group Intl Focus Eqt	1.0%	1.4%	46,460	-43.7%	$1.6M
GOOGLAlphabet Inc	0.9%	0.9%	4,154	-29.2%	$1.5M
GEVGe Vernova Inc	0.8%	0.7%	1,052	-22.2%	$1.2M
AVGOBroadcom Inc	0.8%	0.9%	3,259	-35.4%	$1.2M
QQQInvesco Qqq Tr	0.7%	0.5%	1,430	-5.6%	$1.1M
NVDANvidia Corporation Com	0.6%	0.7%	4,683	-36.4%	$937K
LLYLilly Eli & Co	0.6%	0.6%	777	-35.4%	$932K
CNCCentene Corp Del	0.6%	—	14,364	—	$922K
VOOGVanguard S&P 500 Growth ETF Total	0.6%	0.3%	10,855	+620.3%	$897K
GOOGAlphabet Inc	0.6%	0.6%	2,477	-34.2%	$875K
TSMTaiwan Semiconductor Manufac	0.5%	0.5%	1,664	-33.9%	$795K
IAUIshares Gold Trust	0.5%	0.8%	10,071	-36.6%	$760K
BRK-ABerkshire Hathaway Inc Del	0.5%	0.4%	1	+0.0%	$749K
IDEQLazard Active ETF Tr	0.5%	0.4%	20,513	+2.3%	$719K
FNDFSchwab Strategic Tr	0.4%	0.6%	12,955	-44.9%	$684K
GEGe Aerospace	0.3%	0.5%	1,483	-48.0%	$554K
VRTVertiv Holdings Co	0.3%	0.6%	1,575	-59.8%	$527K
PYLDPimco Multisector Bond Active Exchange-T	0.3%	0.3%	19,284	-11.9%	$511K
JPMJpmorgan Chase & Co	0.3%	0.4%	1,515	-42.4%	$496K
GRCGorman Rupp Co	0.3%	—	5,302	—	$486K
CINFCincinnati Financial Corporation	0.3%	—	2,602	—	$482K
GLDSpdr Gold Shares	0.3%	0.7%	1,289	-53.0%	$475K
WMTWalmart Inc	0.3%	0.5%	4,095	-37.2%	$464K
CSCOCisco Sys Inc	0.3%	0.5%	3,932	-62.1%	$462K
XMMOInvesco S&p Midcap Momentum ETF	0.3%	0.3%	2,709	-30.6%	$461K
SLVIshares Silver Tr	0.3%	0.7%	7,569	-57.3%	$405K
VOVanguard Index Fds	0.2%	0.3%	4,700	+116.0%	$379K
JPREJ P Morgan Exchange Traded F	0.2%	—	6,429	—	$335K
IVVIshares Core S&p 500 ETF	0.2%	—	443	—	$332K
SCHISchwab Strategic Tr	0.2%	—	14,065	—	$318K
SCHXSchwab Stratgc Tr	0.2%	—	10,472	—	$308K
PGProcter & Gamble Co Com	0.2%	0.5%	2,081	-67.7%	$305K
COSTCostco Whsl Corp New	0.2%	0.4%	326	-56.5%	$305K

What Swisher Financial Concepts, Inc. bought and sold in Q2 2026, against Q1 2026.

New positions

Q1 2026's filing was too long to tell new positions apart.

Share counts compared with the Q1 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +14.7% /yr; S&P 500 +20.1%
3 years: +12.6% /yr; S&P 500 +18.8%
5 years: —

A portfolio of the filer's 20 largest 13F positions, weighted by value and rebuilt each quarter on the day the filing became public. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q2 2026	$158.8M	107
Q1 2026	$178.7M	102
Q4 2025	$176.1M	97
Q3 2025	$166.8M	88
Q2 2025	$154.9M	90
Q1 2025	$121.0M	80
Q4 2024	$84.9M	63
Q3 2024	$158.7M	87
Q2 2024	$98.7M	78
Q1 2024	$114.9M	85
Q4 2023	$103.9M	81

Questions about Swisher Financial Concepts, Inc.'s portfolio

What stocks does Swisher Financial Concepts, Inc. own?

Swisher Financial Concepts, Inc.'s latest 13F, for Q2 2026 and filed Aug 6, 2026, lists 107 positions worth $158.8M. The largest are Vanguard Index Fds (VTI) at 11.2%, Vanguard Star Fds Vanguard Total Intl St (VXUS) at 10.1%, Capital Group Dividend Value ETF (CGDV) at 7.8%, Abbvie Inc (ABBV) at 7.1% and Ishares Inc (EUSA) at 6.0%.

What did Swisher Financial Concepts, Inc. buy last quarter?

In Q2 2026, Swisher Financial Concepts, Inc. added Vanguard S&P 500 Growth ETF Total (VOOG) (+620.3% shares) and Vanguard Index Fds (VO) (+116.0% shares), compared with its Q1 2026 filing.

What did Swisher Financial Concepts, Inc. sell last quarter?

In Q2 2026, Swisher Financial Concepts, Inc. cut from its top 50 Philip Morris Intl Inc Com (PM), cut from its top 50 Ishares Inc (EMXC), cut from its top 50 Altria Group Inc (MO), cut from its top 50 T Rowe Price Exchange-Traded (TCHP), cut from its top 50 Vanguard Whitehall Fds (VIGI), Procter & Gamble Co Com (PG) (-67.7% shares), Cisco Sys Inc (CSCO) (-62.1% shares) and Vertiv Holdings Co (VRT) (-59.8% shares), compared with its Q1 2026 filing.

How has Swisher Financial Concepts, Inc.'s portfolio performed?

A portfolio copying Swisher Financial Concepts, Inc.'s 20 largest 13F holdings each quarter, from the day each filing was public, returned +12.6% a year over the last 3 years, against +18.8% for the S&P 500. Over 1 year: +14.7% against +20.1%.

When is Swisher Financial Concepts, Inc.'s next 13F filing due?

13F filings are due 45 days after each quarter ends. Swisher Financial Concepts, Inc.'s filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.

How much money does Swisher Financial Concepts, Inc. manage?

Swisher Financial Concepts, Inc. reported $317.0M of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $158.8M.